Google My Business Business Information API

Name: My Business Business Information API
Brand: My Business Business Information API
Availability: InStock

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✓ Official Vendor SpecMarketingContent Managementoauth211 Endpoints

Install Jentic One Beta

Connect the My Business Business Information API to your agent

Jentic One is a self-hosted execution layer for AI agents. It lets your agent call the My Business Business Information API, or any other public or private API you need. You set the rules, the agent never sees your credentials, and every call is logged.

Two steps, two machines. Install the instance in a safe environment, then register your agent from wherever it runs.

Step 1: Jentic One Host machine

# On the machine that will host your Jentic One instance:
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh

Step 2: Agent machine

# On the machine where your agent runs (keep this separate from the instance):
curl -fsSL https://raw.githubusercontent.com/jentic/jentic-one/main/tools/install.sh | sh
jentic register       # connects your agent to your Jentic One instance

Jentic One is in public beta. The setup above keeps your agent separate from the instance, which is what you want before using real credentials: an agent running as the same OS user as Jentic One can read its stored keys directly. Just evaluating? A single local install is fine to start. See the secure deployment guide for the tiers.

Capabilities

What an agent can do with My Business Business Information API.

Update a location's name, address, phone numbers, and website

Set primary and additional categories on a location

Apply attributes such as wheelchair access or curbside pickup

GET STARTED

Start building with My Business Business Information API

Explore with Jentic

View OpenAPI Document

For Agents

Edit Google Business Profile location content - addresses, hours, categories, and attributes. Use to keep listings accurate across Google Search and Maps.

Use for: Update the phone number on a Business Profile location, Set new holiday hours across all locations for a public holiday, Search Google Locations for an existing listing by name and address, Apply the curbside-pickup attribute to all retail locations

Not supported: Does not handle reviews, posts, media, admins, or verifications - use for editing structured Business Profile location content only.

The My Business Business Information API manages the structured content of Google Business Profile locations - names, addresses, phone numbers, categories, attributes, hours, and service items. It exposes locations, attributes, categories, chains, and Google Locations search resources so businesses can keep listings accurate at scale across Google Search and Maps. Use it together with the Account Management API (for access) and the Verifications API (for new listings) to fully automate Business Profile operations.

Use Cases

Patterns agents use My Business Business Information API for, with concrete tasks.

★ Holiday Hours Rollout

Retail and service brands need to update holiday hours across hundreds of locations before a public holiday. The Business Information API exposes special hours on the location resource, so a single workflow can patch every location with the correct closed or modified hours and confirm the change reflected on Google Search.

List all locations under accounts/{account}, then PATCH each /v1/{name} with specialHours containing the holiday date and openTime/closeTime fields, masking specialHours.

Category and Attribute Cleanup

Marketing operations teams audit categories and attributes to ensure every storefront is discoverable for the right queries. The categories and attributes endpoints expose the canonical taxonomy, while a PATCH on the location updates its primary category and supported attributes. This keeps listings ranked correctly without UI clicks per location.

GET /v1/categories with regionCode and languageCode, choose the correct categoryId per location, and PATCH location.primaryCategory accordingly.

Listing Discovery and Claim

Before creating a new location, businesses should search Google's existing places to avoid duplicates. The googleLocations:search endpoint returns matching Google Locations and indicates whether each is already claimed, enabling agents to start a verification flow for unclaimed matches via the Verifications API.

POST /v1/googleLocations:search with location body containing storefrontAddress, then for unclaimed matches kick off a verification flow.

AI Agent Listing Hygiene

An AI agent connected via Jentic monitors Business Profile listings, detects drift between an internal source of truth and the live listing, and patches discrepancies on a schedule. Jentic isolates OAuth credentials and returns the right Business Information operation per task without browsing the discovery document.

Search Jentic for 'update Google Business location hours', load locations.patch, and execute it with the new regularHours and updateMask=regularHours.

Key Endpoints

11 endpoints — the my business business information api manages the structured content of google business profile locations - names, addresses, phone numbers, categories, attributes, hours, and service items.

METHOD

PATH

DESCRIPTION

GET

/v1/categories

List Business Profile categories

GET

/v1/attributes

List supported attributes

POST

/v1/googleLocations:search

Search Google's location database

GET

/v1/chains:search

Search known chains by name

PATCH

/v1/{name}

Update a location's structured content

GET

/v1/categories

List Business Profile categories

GET

/v1/attributes

List supported attributes

POST

/v1/googleLocations:search

Search Google's location database

GET

/v1/chains:search

Search known chains by name

PATCH

/v1/{name}

Update a location's structured content

Why Jentic?

Three things that make agents converge on Jentic-routed access.

Credential isolation

Your Google OAuth credential is stored once, encrypted, by your own Jentic One instance and injected at execution time. It never enters the agent's prompt, logs, or context.

Intent-based discovery

Agents search Jentic by intent such as 'update Google Business hours' or 'search Google Business categories', and Jentic returns the matching Business Information operation with its input schema so the agent calls the right endpoint without browsing the reference docs.

Time to first call

FAQs

Specific to using My Business Business Information API through Jentic.

What authentication does the My Business Business Information API use?

OAuth 2.0 with the https://www.googleapis.com/auth/business.manage scope. The user must be an admin of the target Business Profile account. Jentic stores OAuth refresh tokens in your Jentic One instance and exposes only short-lived access tokens to the agent.

Can I update business hours for many locations at once?

Yes - the API does not have a batch hours endpoint, but a workflow can list all locations under an account and PATCH each /v1/{name} with the new regularHours or specialHours. Use updateMask to limit the fields updated.

What are the rate limits for the My Business Business Information API?

Default quota is 0 QPM until Google approves Business Profile API access. Approved projects receive a per-minute and daily quota. Bulk PATCH operations should be paced and retry on 429 with exponential backoff.

How do I change a location's primary category through Jentic?

Search Jentic for 'change Google Business primary category', load locations.patch, and execute it with primaryCategory.name set to the chosen categoryId and updateMask=primaryCategory. Jentic handles OAuth refresh in the background.

Where do I create or verify a brand-new location?

Create a location by POST to /v1/{parent}/locations under the parent account, then start verification via the My Business Verifications API. The Account Management API governs who can administer the new location.

Can I limit what my agent is allowed to do with the My Business Business Information API?

Yes. Because you self-host Jentic One, your own rules decide which operations and OAuth credentials the agent may use, and this API puts the location name in the URL path (/v1/{name}), so a rule can pin the agent to a single Business Profile location. You can allow it to only read categories and attributes and search Google locations and chains, while excluding write operations like patching a location's hours, categories, or address unless you explicitly add them. Nothing outside the operations you approve is callable.